Why it matters
Internal links decide how crawlers move through a site and how much weight each page gets. Pages five clicks deep or linked only from a sitemap are crawled less and rank worse, and a redirect in the main menu costs a hop on every page. A crawler export has all the data, but as a list of hundreds of thousands of rows it doesn't show the shape.
This analyser builds the link graph in your browser. It works out how many clicks each page is from the home page, runs PageRank over the internal links to show where link value collects, finds sitemap URLs nothing links to, and flags links to redirects and errors and pages only linked with 'click here'. The full table downloads as a CSV for your own analysis.
How it works
- InputAn inlinks CSV and your sitemap
- In your browserDepth, PageRank and orphans computed
- OutputA graph, weak pages and orphans
Where it fits in a designer's workflow
- Plan
- Design
- Build
- Test
- Launch
By the numbers
Show the numbers as a table
| Page | PageRank | Inlinks | Depth |
|---|---|---|---|
| /tables/ | 2.02 | 14 | 1 |
| /chairs/ | 2.02 | 14 | 1 |
| /guides/ | 1.98 | 14 | 1 |
| /about/ | 1.98 | 14 | 1 |
| / | 1.93 | 14 | 0 |
| /contact/ | 1.93 | 14 | 1 |
| /old-sale/ | 0.47 | 2 | 2 |
| /chairs/wharfe/ | 0.44 | 2 | 2 |
| /guides/oak-care/ | 0.43 | 1 | 2 |
| /tables/malham/ | 0.39 | 1 | 2 |
| /tables/dent/ | 0.39 | 1 | 2 |
| /chairs/aire/ | 0.39 | 1 | 2 |
| /guides/oiling/ | 0.22 | 2 | 3 |
| /tables/kettlewell/ | 0.2 | 1 | 3 |
| /guides/water-marks/ | 0.2 | 1 | 3 |
How to use it
- Export All Inlinks from your crawler and open it (or paste a sample).
- Paste your sitemap to find orphans.
- Read the depth chart and the orphan list.
- Link important deep pages and orphans from strong pages, then crawl again.
FAQ
Which export do I need?
Screaming Frog: Bulk Export, Links, All Inlinks. Sitebulb's link exports work too, or any CSV with source and destination columns.
What is internal PageRank here?
The same idea as Google's original PageRank, run only over your internal links. It shows where your linking sends weight. It isn't Google's actual score.
What counts as an orphan?
A URL in your sitemap that no crawled page links to, whether or not the crawler found it some other way.
How big a crawl can it handle?
Files are read in a background worker; a few hundred thousand links work in a modern browser. Only the top 150 pages are drawn.
Is my crawl uploaded?
No. Everything runs in your browser.